Minnesota native, Carly Ettinger has always had a fascination with the world around her. Her experiences living and learning in Africa, Europe and the Middle East by age 19 shaped her love for exploring global shifts, consumer trends and the leaders behind them.
As a researcher and writer, she creates custom Trend Reports and tracks cross-industry innovations for international clients. While she specializes in forecasting fashion and beauty styles, Carly also tracks trends across lifestyle such as: healthcare, tech, retail, interiors and the environment.
Diving deep into consumer data, industry insights and cultural shifts, her research and reports translate trends into smart business. Whether for sales, social media content, styling, in-store merchandising, product design or experiential events, these trend findings inform and inspire a range of strategic and creative concepts. Carly enjoys collaborating with cross-functional teams to help them better capitalize on cultural conversations and connect more closely with their consumers.
In 2015, she served as StyleHaul's first Fashion and Beauty Trend Analyst. Equipped with her journalism degree, qualitative research skills and love for consuming culture, her unique, 360-degree methodology consistently proved successful. Her monthly Trend Reports were a highlight for junior to C-Suite executives and enhanced the endeavors of 100,000+ influencer partners, five international agencies and iconic brands such as Covergirl, Coca-Cola, Michael Kors and more.
Instead of just following the trends, get in front of them. Contact Carly today to learn more.
“Carly's trend report was something I looked forward to each month. It helped me and the other senior staff members identify trends, develop ideas and create more effective campaigns. Beyond her great trend reports, Carly was wonderful to work with and always willing to go above and beyond to help the team.”
— Mia Goldwyn, Chief Content Officer at StyleHaul
“Carly's ahead of the curve trend analysis report was invaluable to me as I developed content strategies with my clients. Not only were they detailed, but they were easy to understand and beautifully put together.”
— Jake Webb, Network Manager at StyleHaul
“She was able to take a scientific industry and explain it in a way that our client base could easily comprehend. Her blog topics and social media posts were always intriguing and engaging. Carly always gives 110% and brings valuable input to every project.”
— Emily Limoges, CEO at Limoges Beauty
“Carly was instrumental in making sure the organization was keeping its finger on the pulse of the industry and the larger beauty & influencer landscape.”
— Drew Shannon, SVP, Business & Network Operations at StyleHaul
“Carly is creative, organized, extremely knowledgeable and well-versed in influencer marketing, social media and the world of fashion. I often found myself turning to Carly during the strategic planning process when working with clients for these reasons! She also always took the time and initiative to create a library of resources on fashion and retail that I found extremely valuable as a seller, not just for myself but for my clients. My wins were often a result of working in collaboration with Carly.”
— Rose Mills, Vice President of Midwest Region at StyleHaul
“Her thorough analyses, attention to detail and research were invaluable in helping us make strategic social and YouTube recommendations to our clients, potential partners, and our talent network.”
— Caroline Sobiesuo, Senior Manager of Social Partnerships at StyleHaul
“Carly always created the most thorough and easy to digest fashion and beauty reports. These helped many clients identify key trends to align with and helped shape their strategy. I always looked forward to receiving these!”
— Kristen Palma Harrsch, Senior Account Director at StyleHaul